Ericka Sebastian

About Ericka Sebastian

Customer-obsessed Product Marketing Manager with 10 years of experience in defining and executing GTM strategies and leading integrated marketing campaigns. Brings a unique combination of growth marketing, ad tech, merchandising, and product marketing experience. Strong focus on driving customer growth, engagement, and retention for D2C brands. Skilled in collaborating with highly-matrixed teams to support global product launches, implement advertising solutions, and lead high-impact events (e.g. Prime Day). Excels in owning roadmap planning, marketing experimentation, and leveraging data-driven insights to shape strategic decisions and achieve business objectives. Proven ability to manage product lifecycles and optimize performance across paid and owned channels. Highly collaborative and empathetic with strong relationship management skills. Natural ability to earn trust across partner teams, ensuring effective stakeholder management and teamwork.

Experience

1. Senior Product Marketing Manager

   Amazon Music

   Oct 2023 — Present · Culver City, CA, US

Education

• University of California, Washington Center (UCDC)

  Congressional Research

  2012 — 2012

• UC San Diego

  Bachelor of Arts (B.A.), Political Science

Skills

• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Communication
• Public Relations
• Organization
• Marketing
• Community Outreach
• Volunteer Recruiting
• Research
• Product Marketing
• Political Science
• Fundraising
• Marketing Strategy
• Grassroots Organizing
• Project Management
• Event Management
• Event Planning
• Training
• Leadership
• Political Campaigns