Ericka Weed
Sr. Manager, Retail Media & Advertising Strategy. Passionate about goal oriented campaigns, data-driven strategy, and performance marketing.
- Role
- Senior Manager, Retail Media Operations, Consumer Marketing at Penguin Random House
- Location
- Golden, CO, US
- LinkedIn followers
- 500 followers
About Ericka Weed
My passion is easy to describe: goal-oriented advertising strategy, data-driven results, efficient use of budgets to generate a return, and optimized campaign performance - this is where my excitement lies! My professional background is diverse and unique, and I wouldn\'t change a thing! I have experience in advertising and promotions, media consulting, sales, retail, customer service, client relationship management & retention, and entrepreneurship. I am immensely grateful for all of the experiences I\'ve had along the way, the teams I\'ve been able to collaborate with and learn from, and ultimately, for finding my way to my career in advertising. I\'m always happy to make new connections and chat more - feel free to connect! Core Competencies-Leadership, strategic thinking, and hands-on campaign execution-Development of corporate Criteo campaign strategy and best practices, management of campaigns-Self-Serve Platforms: Meta (Facebook, Instagram), Google, YouTube, Spotify, Nextdoor, Reddit, Hulu, TikTok, and Pinterest campaign setup, execution, optimization, and performance analysis -Direct campaign management on Basis and MediaMath DSPs including campaign builds, optimizations, and performance analysis -Strong experience with programmatic advertising platforms, such as LiveIntent, Divison D, and others-Skilled at leading & developing campaign strategy, media planning, and media buying -Over a year of direct Project Management in Workfront, and continued daily use of Workfront for media jobs-Google Adwords certified-Campaign analysis and reporting -Media sales and consulting, as well as vendor partnership management -Microsoft Office experience and high proficiency -Multi-tasking abilities across multiple software and computer systems-Critical thinking and problem solving skills-Time management and organizational skills -Public relations -Leadership skills & experience -Strong customer service skills-Social media proficiency -Creative collaborationI am incredibly enthusiastic, and I love working on a dynamic team where I can flex my creative muscles! Outside of work, you will find me exploring all that beautiful Colorado has to offer with my dogs! I love to camp, overland, hike, off-road in my Jeep, photograph landscapes, and spend time with my beautiful friends and family! 🥾
Experience
Senior Manager, Retail Media Operations, Consumer Marketing
May 2025 — Present · US
Education
University of Colorado Colorado Springs
Bachelor of Visual and Performing Arts, Emphasis on Visual Arts, Photography
2006 — 2011
VanEd
Colorado Real Estate License, Real Estate
Skills
- Time Management
- Public Speaking
- Social Media Marketing
- Powerpoint
- Photography
- Editing
- Event Planning
- Advertising Sales
- Computer Proficiency
- Paradigm Model
- Team Building
- Sales Prospecting
- Leadership Development
- Broadcast Media Sales
- Organization Skills
- Inventory Planning
- Account Management
- Cold Calling
- Retail Sales
- Retail Buying
- Sales Presentations
- Customer Service
- Direct Sales
- Critical Thinking
- Post Processing
- Social Media
- Digital Media
- Microsoft Office
- Contract Negotiation
- Higher Education
- Leadership
- Internet Information Services (Iis)
- Community Outreach
- Training
- Staff Development
- Public Relations
- Digital Photography
- Google Adwords
- Film Photography
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