Ericka Scherenberg Farret
Director Global CRM, Hyatt Corporation | Consumer Behavior | Data & Analysis | Empathetic Leader
- Role
- Director Global Crm Marketing at Hyatt
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Ericka Scherenberg Farret
I am a behavioral economist working for the travel industry since 2015, first as part of revenue management now as part of the CRM and Digital Analytics. I am focused on optimizing marketing decision making with guest behavior analysis. As part of AMResorts and part of the Hyatt family, I have supported implementation of technology products for Revenue Management, Digital Analytics and CRM.
Experience
Director Global Crm Marketing
Aug 2024 — Present · Newtown Square, PA, US
Education
Universidad Autonoma de Nuevo Leon
Master of Science (MS), Economics with Industrial Organization specialization
2004 — 2006
The University of Texas at Dallas
Doctor of Philosophy (PhD), Applied Microeconomics
2009 — 2014
Cornell University
eCornell Marketing Analytics Certificate, Marketing
2020 — 2021
Skills
- Sas
- Quantitative Analytics
- Statistical Modeling
- Quantitative Research
- Stata
- Research
- Statistics
- R
- Matlab
- Economics
- Powerpoint
- Qualitative Research
- Data Analysis
- Spss
- Econometrics
- Analysis
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