Erick Garnica

About Erick Garnica

Results-driven executive with over 25 years of leadership experience in hospitality, tourism, and destination marketing, consistently delivering sustainable growth across diverse multicultural markets. Brings a global perspective shaped by extensive work throughout Latin America and Europe, combining strategic vision, operational excellence, and a collaborative leadership approach. Deep expertise in global sales, revenue optimization, CRM strategy, distribution, and loyalty programs, with a proven ability to expand market share, strengthen strategic partnerships, and elevate brand visibility across international markets. Recognized for building trust, leading high-performing multicultural teams, and developing long-term international partnerships with authenticity, influence, and commercial impact. Fluent in English and Spanish, with professional proficiency in German. Core Competencies:Global Sales & Marketing Strategy | Destination Branding | Business DevelopmentHospitality & Airline Partnerships | Revenue & CRM OptimizationContract Negotiation | Trade Events | PR & Media Relations Passionate about leveraging cultural diversity, strategic partnerships, and market insight to drive measurable long-term growth and global brand success.

Experience

1. Vice President Global Leisure Sales

   The Palm Beaches

   Oct 2024 — Present

   Destination Marketing OrganizationDrive global revenue growth across the leisure travel sector by optimizing high-demand markets and identifying new expansion opportunities.Develop and execute data-driven commercial strategies that increase market share and strengthen global brand presence.Lead high-performing international teams, fostering a culture of accountability, collaboration, and operational excellence.Leverage market intelligence and consumer insights to anticipate industry trends, meet evolving customer demands, and unlock new revenue streams.Cultivate strategic partnerships with travel agencies, tour operators, and global alliances to accelerate business growth and market development.Deliver consistent revenue growth and strong business performance through KPI-driven execution and strategic leadership.

Education

• Hodges University

  Bachelor of Science - BS, Business Administration

• Universidad Anáhuac

  Associate of Science - AS, Marketing

Skills

• Hospitality Management
• Resorts
• Customer Relationship Management (Crm)
• Leisure Travel
• Management
• Ecotourism
• Hotels
• Marketing Strategy
• Sustainable Tourism
• Destination Management
• Trade Shows
• Crm
• Public Relations
• Destination Marketing
• Marketing
• Contract Negotiation
• Crm Software
• Marketing Communications
• Tourism
• Strategic Planning
• Hotel Contract Negotiation
• Strategic Partnerships
• Operating Systems
• Multilingual
• Hotel Management
• Sales Management
• Hospitality Industry
• Hospitality
• Event Management
• International Sales