Erick Garcia
Product Manager at BASF
- Role
- Product Manager, Specialty Crop Herbicides at BASF
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Product Manager, Specialty Crop Herbicides
Oct 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US
Responsible for the development, implementation, and execution of the Herbicide Brands Marketing Plans for US Specialty Crops. Lead the development of BASF’s Herbicide strategy in targeted must win crop segments, including developing a clear business plan for strategic brands, identification & tracking of plan metrics, financial objectives, and implementation of strategies and tactics with sales, technical service team and senior management. Primary contact person for respective brands and responsible for setting strategy with regional and global asset teams on the key products including project justification including building market development plans for commercialization of product concepts.
Education
University of Illinois Urbana-Champaign
Bachelor of Science (BS), Agricultural Economics
2009 — 2013
Skills
- Spanish
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Student Leadership
- Time Management
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