Erick Balthazar
Growth Marketer @Google
- Role
- Account Strategist at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Erick Balthazar
Results-driven performance marketing strategist with 5+ years of experience driving measurable growth across Search, Social, and Retail Media. I specialize in translating business objectives into data-backed media strategies that improve ROAS, CAC, and revenue performance at scale.
Experience
Account Strategist
Jan 2024 — Present · New York, NY, US
Lead performance marketing strategy for a portfolio of 55 enterprise advertisers, managing multi-million-dollar budgets across Search and Shopping to drive measurable growth. Partner cross-functionally with Product, Analytics, and Data Science teams to align media investment with business outcomes and forecasting models.• Drove 47% increase in revenue/ROAS by reallocating spend toward high-intent demand and optimizing bidding, keyword, and audience strategies• Exceeded quarterly targets at 136% attainment, unlocking $175K incremental budget through full-funnel analysis (CAC, LTV, conversion rates)• Improved measurement accuracy by 25% by enhancing attribution frameworks and translating performance data into executive-level strategic narratives
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