Eric Wyatt

About Eric Wyatt

As an accomplished growth marketing leader with extensive experience driving customer acquisition, engagement, and retention across global markets, I’m passionate about building scalable strategies that accelerate business performance. With a proven track record of success in both B2B and B2C marketing organizations, I specialize in executing data-driven campaigns that span the entire customer lifecycle, from acquisition to revenue growth.In my current role as Global Head of Growth Marketing at Amazon Business, I’m responsible for not only acquiring new B2B customers but also driving activation, engagement, and revenue throughout the customer lifecycle. My mission is to ensure that businesses of all sizes—from SMBs to large enterprises—unlock the full potential of Amazon Business to transform their procurement operations.Prior to Amazon, I held several leadership roles at Starbucks Coffee Company, where I developed and managed the company\'s proprietary, machine-learning driven personalization platform, achieving 1:1 offers and communicating to over 30M Starbucks Rewards customers weekly. From launching the personalization that powers Starbucks Rewards to building technical solutions for Marketers to enable digital innovation, I am well versed in the entire marketing landscape and an expert in driving customer acquisition, engagement and loyalty.

Experience

1. Sr Director, Performance & Demand Generation Marketing

   EverCommerce

   Mar 2026 — Present · Denver, CO, US

Education

• Universitat Pompeu Fabra

  International Project Management Certificate

• University of Colorado Boulder

  Bachelor of Science in Business Administration, Marketing

Skills

• Cross-Functional Team Leadership
• Social Media
• Product Development
• Segmentation
• Microsoft Office
• Sales
• Microsoft Word
• Team Leadership
• Tableau
• Teamwork
• Project Management
• Social Networking
• Event Planning
• Powerpoint
• Microsoft Excel