Eric Coleman
Product Marketing Manager @ Land Gorilla
- Role
- Product Marketing Manager at Land Gorilla
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Eric Coleman
As the sole PMM at Land Gorilla, my mission is to translate complex product capabilities into clear, compelling market narratives that drive growth in the construction lending sector.My responsibilities encompass the entire product lifecycle- Strategic GTM Execution: Developing and leading go-to-market plans for all new products and features- Market Intelligence: Conducting rigorous market and competitive analysis to inform product roadmap prioritization and positioning-Messaging & Content: Crafting differentiated product messaging and developing a comprehensive suite of high-impact sales enablement materials (sales decks, one-pagers, webinars, ebooks).My background in high-volume product launches at Yahoo (59 successful launches/updates) gives me a proven track record of synthesizing technical details into mass-market adoption strategies. I\'m always eager to connect with fellow B2B SaaS and Fintech PMMs!
Experience
Product Marketing Manager
Feb 2024 — Present
Responsible for developing and executing go-to-market strategies for new products and features, crafting compelling messaging and positioning, and creating high-impact sales enablement materials- Developed and executed go-to-market strategies for new products and features- Conducted market and competitive analysis to identify opportunities and inform our product roadmap- Crafted compelling product messaging and positioning that resonated with target audiences- Created and maintained sales enablement materials including sales decks, ebooks, one-pagers, webinars, and other marketing assets.
Education
Thomas Edison State University
BA English, Professional, Technical, Business, and Scientific Writing
2013 — 2015
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