Eric Gibson
Global Brand & Commercial Leader | Transforming Culture, Team & Consumer Behavior
- Role
- President at Signature Sports Group
- Location
- Williamsburg, VA, US
- LinkedIn followers
- 500 followers
About Eric Gibson
Great brands don’t often need reinvention. What they need is leadership that builds trust, inspires belief, and reconnects them with culture. I help bring the right ingredients together by aligning internal culture with external relevance and building systems that drive both growth and lasting impact.Most recently, as Chief Commercial Officer at Golf Pride, I repositioned the brand from “handles for clubs” to “performance equipment for your hands.” That evolution delivered consecutive years of market outgrowth, expanded reach to new golfers, and proved marketing as a growth engine.I lead with the conviction that success should endure. For me, that means making decisions with clarity, showing up with consistency, and building the trust that allows people and teams to grow. I’m guided by two values: stewardship and perspective. They ground me in the boardroom and at home as a father and husband.At every stage, I’ve worked to build brands, cultures, and teams that deliver results in a way that lasts.
Experience
President
Dec 2025 — Present · Charlotte, NC, US
Leading the growth of SSG’s owned media platforms, partnerships, and live experiences in sports.
Education
DePaul University - Charles H. Kellstadt Graduate School of Business
MBA, Brand Management
Indiana University Bloomington
Bachelor of Arts (B.A.), Biological Sciences
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