Eric Bass
Senior Brand and Integrated Marketing Leader & Strategist | Creative Director | Design | Data Driven, Human Centered Storytelling | Agency, In-House, & Consulting for Mission-Driven Orgs, Nonprofit, and SaaS Startups
- Role
- Global Marketing Lead at Visual Effects Society at Visual Effects Society
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eric Bass
I believe brands should make people feel something. I’m an Integrated, Brand, and…
Experience
Global Marketing Lead at Visual Effects Society
Jun 2024 — Present · Los Angeles, CA, US
Lead global marketing and communications efforts at Visual Effects Society (vesglobal.org), a global honor society of more than visual effects artists and innovators in more than 50 countries who are committed to celebrating, advancing, and elevating the art and practice of visual effects worldwide. As of June 2024 I\'ve built their marketing function from the ground up as a one-person marketing team. Elevated storytelling across email, social, and thought leadership, doubling engagement metrics, and launching scalable brand and process systems. Developed brand identity and best-practice marketing systems Created all-new email templates, campaigns, and training resources Increased open and click rates by 2-5× Led campaigns generating 1M+ impressions and 20K+ engagements Embedded analytics-driven strategy into leadership reporting
Education
Cosumnes River College
AA, General Education
2000 — 2001
Golden Gate University
MBA, Marketing
2005 — 2008
University of San Francisco
BA, Communication Studies (PR / Advertising)
2001 — 2004
Skills
- Budgets
- Relationship Marketing
- Digital Marketing
- Advertising
- Integrated Marketing
- Account Management
- Interactive Marketing
- Online Advertising
- Marketing Communications
- Digital Strategy
- Strategy
- Creative Direction
- Leadership
- Public Relations
- Market Research
- Marketing
- Email Marketing
- Creative Strategy
- Corporate Branding
- Social Media Marketing
- Direct Mail
- Social Media
- Marketing Strategy
- Digital Media
- Online Marketing
- Brand Development
- Content Strategy
- B2b
- Interactive Advertising
- Competitive Analysis
- Analytics
- Mobile Marketing
- Direct Marketing
- Brand Management
- Brand Architecture
- Media Planning
- Outdoor Advertising
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