Eric S. Harvey
Assistant Professor of Marketing (Haworth College of Business) | Former Marketing Strategist | Researching & Teaching Digital Marketing, Branding & Marketing Strategy
- Role
- Assistant Professor of Marketing at Western Michigan University
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
About Eric S. Harvey
Driven by innovation, grounded in strategy. I blend academic rigor with real-world application to prepare the next generation of marketers. At Western Michigan University, I lead experiential learning initiatives that connect students with emerging tools, such as AI, SEO, and social media analytics, all while building employer-ready skills.From designing AI-integrated curricula to mentoring student brand projects and helping organize digital marketing career fairs, my focus is on impact: practical, measurable, and forward-looking.Let’s build the future of marketing — one strategy, student, and breakthrough at a time.
Experience
Assistant Professor of Marketing
Aug 2023 — Present
Education
Darla Moore School of Business at the University of South Carolina
Executive Education , International Business, Marketing and Negotiations
2015 — 2015
Thomas More University
Bachelor's degree, Computer Information and Business
1990 — 1993
Kennesaw State University
Doctor of Philosophy - PhD, Marketing
2019 — 2023
Kennesaw State University - Michael J. Coles College of Business
Master of Business Administration - MBA, Economics and International Business
2000 — 2002
Skills
- Public Relations
- Business Strategy
- Account Management
- Business Intelligence
- E-Learning
- Management
- Telecommunications
- Product Development
- Analysis
- Cloud Computing
- Mentoring
- Forecasting
- Strategy
- E-Commerce
- Sales
- Data Analysis
- Business Planning
- Operations Management
- Leadership
- Negotiation
- Marketing Management
- Training
- Business Development
- New Business Development
- Marketing
- Marketing Strategy
- Business Management
- Project Planning
- Leadership Development
- Team Leadership
- Strategic Planning
- Integrated Marketing
- Product Management
- Competitive Analysis
- Contract Negotiation
- Selling
- Market Research
- Coaching
- Crm
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