Eric Halpern

About Eric Halpern

Operations Manager and Campaign Management/Marketing Specialist with 3+ years of experience building and managing performance-based campaigns across multiple models. Proven expertise configuring and optimizing host-and-post and display/link-out campaigns. Demonstrated ability collaborating cross-functionally with internal teams, clients, and publishers to drive traffic, boost conversions, and grow revenue across key verticals.

Experience

1. Operations Manager

   Access Digital Llc

   Jul 2022 — Present

   Built and managed 500+ host-and-post and display link-out campaigns across CPL, CPC, and CPA models, generating $3.3MM in revenue over 3 years. • Configure campaigns via client API postings to reach high-converting audiences; implement specific targeting requests, resulting in $1+ EPCs on display campaigns.• Amplify click-through rates by 55-65%+ through collaboration with advertisers and split testing creatives.• Partner with publishers to drive traffic to owned-and-operated properties through display, email, internal, and push media channels, achieving 24MM+ unique page impressions.• Employ platforms, including Twyne.io, Everflow, and ActiveProspect to execute and optimize lead generation; apply subID reporting and custom target fields to augment lead channels.• Collaborate with clients to implement post back URLs, enabling accurate conversion tracking.• Leverage custom fields to strategically target users based on offer qualification criteria.• Incorporate optimization tools and performance metrics (CTR, CPA, ROAS) to enhance campaign efficiency and achieve KPIs.

Education

• Penn State University

  Bachelor of Science - BS, Information Sciences and Technology

  2018 — 2022