Eric Guy

About Eric Guy

Seasoned Marketing and Automation Expert with experience driving growth and operational efficiency across diverse industries. Specializing in developing marketing and sales processes using automation software. I have a proven track record in optimizing the full prospect lifecycle, particularly in B2B and SaaS environments. My experience spans small startups to large-scale institutional operations, consistently delivering results through strategic planning, automation, and innovative marketing techniques.Industry ExpertiseMarketing/Sales Operations and AutomationPipeline development for marketing and salesLead and lifecycle stage developmentEmail marketingMarketing analytics and analysis Growth StrategyLead GenerationContent DevelopmentProject ManagementTechnologiesCRM/Automation Software: HubSpot, Zoho, Salesforce for startups.Email Marketing: HubSpot, Mailchimp, ConstantContact.Analytical Software: Dynamic Yield, Singular Mobile Measurement.Artificial Intelligence: Chat GPT, Gemini.Project Management: ClickUp, Asana, Wrike, Slack, Trello, Basecamp.Social Media: Meta, LinkedIn, TikTok.Websites: WordPress, Squarespace, Shopify.Research: Gartner, Crunchbase, AngelList.

Experience

1. Founder

   Biz Dev Advisory

   Jan 2014 — Present

   Consultancy assisting startups in installing marketing/sales automation systems and developing operational processes, with a focus on AI-oriented solutions.•Helped dozens of startups optimize lead generation, sales enhancement, and reporting pipelines, contributing to faster and more efficient sales cycles.•Launched and iterated email programs that significantly improved lead engagement and conversion rates.•Developed custom lead scoring matrices and lifecycle stage analysis to enhance pipeline efficiency.•Created and managed offshore teams, delivering exceptional value and results for startup clients.•Provided investment analysis and support to early-stage investors, contributing to the successful funding of over 30 tech startups.

Education

• California State University San Marcos

  Bachelor of Science in Business Administration, Business (Accounting)

• Treehouse

  JavaScript

  2019

Skills

• Event Management
• Leadership
• Market Research
• Financial Planning
• Financial Analysis
• Winemaking
• Podcasting
• Hospitality
• Market Analysis
• Online Marketing
• Email Marketing
• Sales Management
• Social Media
• Powerpoint
• Microsoft Excel
• Financial Reporting
• Forecasting
• Microsoft Office
• Sales
• New Business Development
• Management
• Team Building
• Marketing
• Strategic Planning
• Event Planning
• Digital Marketing
• Business Planning
• Operations Management
• Microsoft Word
• Web Content Management
• B2b
• Relationship Management
• Direct Marketing
• Customer Service
• Start-Ups
• Wine
• Social Networking
• Social Media Marketing
• Online Advertising
• Lead Generation