Eric Shoemaker
Setting business strategy through Analytics and Marketing, while building and leading our global Customer Care organization — supporting the world’s leading semiconductor companies to test their devices better and faster
- Role
- Senior Director of Marketing & Strategy at DIS Tech | a Technoprobe company
- Location
- Windham, NH, US
- LinkedIn followers
- 500 followers
About Eric Shoemaker
Currently launching a new corporate brand for the newly-acquired DIS Tech subsidiary of Technoprobe - focusing on building brand awareness, demonstrating and advocating technical and commercial differentiation, and developing a strategic growth plan for target market segments to support the highest-complexity semiconductor test interface solutions in the world. Experienced Engineering Manager, Product Line Manager, and Marketing & Business Development Director with a successful history in the Automotive and Semiconductors industries. Strong product management professional skilled in Portfolio Management, Product Development, Strategic Negotiations, Technical Support, and Business Development. Experience building and leading global teams with focused on Applications Engineering, Marketing, Customer Care, and Product Management.
Experience
Senior Director of Marketing & Strategy
DIS Tech | a Technoprobe company
May 2024 — Present · NH, US
Develop strategic initiatives for business growth objective with CEO and manage roll-out and execution.Manage differentiating technology branding and promotion, along with participation and presentations at global trade shows. Oversee the development and launch of new CRM and project management tools to centralize data collection and develop business analytics reports in PowerBI to use for driving smarter business decisions.Lead the Customer Care group, focused on Sales support and customer order acceptance and fulfillment - coordinate with Finance to integrate ERP systems\' data to our home-grown opportunity management and quote creation tools.
Education
Dartmouth College
MEM, BE, AB, Computer Engineering, Engineering Management
1997 — 2002
Skills
- Systems Engineering
- Microsoft Office
- Pricing Strategy
- Strategic Negotiations
- Portfolio Management
- Business Travel
- Electronics
- Training
- New Business Development
- Electrical Engineering
- Product Development
- Analog
- Data Analysis
- Business Strategy
- Customer Engagement
- Project Management
- Manufacturing
- Marketing Management
- Market Analysis
- Marketing Strategy
- Technical Support
- Presentations
- Presenting to Clients
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