Eric Gohs

About Eric Gohs

I’m a senior marketing and eCommerce executive with 20+ years of experience scaling specialty apparel, retail, and DTC brands across public, private equity, and founder-led environments. I’ve led digital P & Ls from $100M to $500M+, built high-performing teams of 100+, and delivered significant growth through a balance of brand storytelling, performance marketing discipline, and customer-centric strategy.My background spans global eCommerce, omnichannel retail, CRM and loyalty, data-driven performance media, site experience optimization, segmentation, analytics, and enterprise measurement (including incremental EMR evaluation). I’ve driven digital and omnichannel transformation across iconic brands including Express, Lands’ End, Lane Bryant, LOFT, Ann Taylor, Cacique, and multiple Ovative Group clients.I operate with a builder’s mindset—comfortable in complexity, energized by change, and grounded in operational discipline. I’ve led organizations through high-growth periods, restructures, digital transformation, and private equity ownership transitions.Currently, I advise retail, apparel, and consumer brands in Columbus and nationwide on eCommerce strategy, organizational design, performance marketing, CRM, loyalty, analytics, partner ecosystem optimization, and customer insights while evaluating senior executive opportunities.Core specialties:• eCommerce P&L ownership up to $500M• Brand + performance marketing leadership• Customer segmentation, analytics & incrementality• Omnichannel retail & site experience optimization• Loyalty ecosystems (contributed up to 75% of revenue)• Team leadership (100+), organizational design• Global commerce (Canada, UK, Germany, Japan)• B2B apparel & enterprise demand generation

Experience

1. Board of Advisors

   Commercenext

   Nov 2021 — Present

   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through its events and research, the company harnesses the collective wisdom of its community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. Learn more at

Education

• Luther College

  English

  1993 — 1994

• Arizona State University

  MA, English

  1997 — 1999

• University of Wisconsin-Eau Claire

  BA, English

  1994 — 1997

Skills

• Business Development
• Digital Marketing
• Ppc
• Email Marketing
• Web Analytics
• Leadership Development
• Integrated Marketing
• Management
• Sem
• B2b
• Search Engine Marketing (Sem)
• Direct Marketing
• Facebook
• E-Commerce
• Online Advertising
• Social Networking
• Leadership
• Marketing
• Google Analytics
• Brand Development
• Mobile Marketing
• Customer Relationship Management (Crm)
• Cross-Functional Team Leadership
• Marketing Strategy
• Search Engine Optimization (SEO)
• B2b Marketing
• Omniture
• Social Media Marketing
• Social Media
• Online Marketing
• Blogging
• Lead Generation
• Digital Strategy
• Crm
• Data-Driven Marketing
• SEO