Eric Gerson
Consumer Affairs & Content Manager @SBM Life Science
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WORK HISTORY
Consumer Affairs & Content Manager @SBM Life Science
EDUCATION
North Carolina State University
Bachelor of Arts (B.A.), English
North Carolina State University
Master of Arts (M.A.), English
SKILLS
ABOUT ERIC GERSON
Content strategy leader with 15+ years building scalable digital content ecosystems that power customer experience, product education, and SEO growth. Skilled in storytelling, thought leadership, and customer journey alignment, with expertise in technology and consumer-driven industries. Proven ability to build cross-functional content engines, deliver high-quality assets (articles, case studies, webinars, ebooks, videos), and optimize performance with a data-driven approach. Collaborative leader with strong project management skills and a passion for mission-driven storytelling.My work sits at the intersection of content strategy, AI-enabled workflows, and digital customer experience, leveraging platforms including Conductor, BrightEdge, Google Analytics, and emerging AI tools to scale production while improving discoverability.I’m always open to connecting with fellow professionals to exchange ideas, collaborate, and explore new opportunities in digital marketing. Let’s connect: e••••••••@gmail.com
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