Eric Gerson
Content Strategy & Customer Experience Leader | AI-Driven Content Ops | SEO / AEO | Digital Product Content | CPG & SaaS
- Role
- Consumer Affairs & Content Manager at SBM Life Science
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Eric Gerson
Content strategy leader with 15+ years building scalable digital content ecosystems that power customer experience, product education, and SEO growth. Skilled in storytelling, thought leadership, and customer journey alignment, with expertise in technology and consumer-driven industries. Proven ability to build cross-functional content engines, deliver high-quality assets (articles, case studies, webinars, ebooks, videos), and optimize performance with a data-driven approach. Collaborative leader with strong project management skills and a passion for mission-driven storytelling.My work sits at the intersection of content strategy, AI-enabled workflows, and digital customer experience, leveraging platforms including Conductor, BrightEdge, Google Analytics, and emerging AI tools to scale production while improving discoverability.I’m always open to connecting with fellow professionals to exchange ideas, collaborate, and explore new opportunities in digital marketing. Let’s connect: e••••••••@gmail.com
Experience
Consumer Affairs & Content Manager
Jul 2021 — Present
Education
North Carolina State University
Bachelor of Arts (B.A.), English
2003 — 2005
North Carolina State University
Master of Arts (M.A.), English
2005 — 2008
Skills
- Marketing Strategy
- Social Media
- Google Docs
- Editing
- Google+
- Marketing
- Advertising
- Salesforce.com
- Google Adwords
- Custom Facebook Pages
- Search Engine Marketing (Sem)
- Facebook Marketing
- Training
- Digital Marketing
- Social Media Marketing
- Search Advertising
- Powerpoint
- Microsoft Excel
- Online Advertising
- Sem
- Google Maps
- Microsoft Word
- Lead Generation
- Online Marketing
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