Eric Ettlin
Vice President Marketing @Aimbridge Hospitality
Signup · Get unlimited contacts
WORK HISTORY
Vice President Marketing @Aimbridge Hospitality
As the leader of the in-house marketing team overseeing 85 employees dedicated to supporting approximately hotels, I played a pivotal role in transforming our marketing organization. I strategically introduced tiers of service to enhance operational efficiency, provide client clarity, and offer scalable options aligning with diverse needs and budgets.In collaboration with Business Development, I actively participated in presenting our services to ownership groups, aiming to secure net-new hotel contracts. My responsibilities included overseeing a $12M P&L. Recognizing the potential for synergy, I successfully consolidated and re-organized Second Wave and Aimbridge Digital into a cohesive department, structured around an effective \"agency model.\"By establishing shared services marketing support, I empowered our team to optimize marketing efforts, achieving greater efficiency, and effectiveness at scale. My leadership extended to heading a creative team specializing in crafting new hotel/food & beverage brands for independent, lifestyle, and soft-branded hotels.Aimbridge Artificial Intelligence (AI) Steering Committee Member, Marriott Marketing Advisory Board Member
EDUCATION
University of California, Berkeley
BA
SKILLS
ABOUT ERIC ETTLIN
Dedicated and results-driven marketing leader with a strong commitment to success. Proven…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.