Eric Ettlin

About Eric Ettlin

Dedicated and results-driven marketing leader with a strong commitment to success. Proven…

Experience

1. Vice President Marketing

   Aimbridge Hospitality

   Nov 2021 — Present

   As the leader of the in-house marketing team overseeing 85 employees dedicated to supporting approximately hotels, I played a pivotal role in transforming our marketing organization. I strategically introduced tiers of service to enhance operational efficiency, provide client clarity, and offer scalable options aligning with diverse needs and budgets.In collaboration with Business Development, I actively participated in presenting our services to ownership groups, aiming to secure net-new hotel contracts. My responsibilities included overseeing a $12M P&L. Recognizing the potential for synergy, I successfully consolidated and re-organized Second Wave and Aimbridge Digital into a cohesive department, structured around an effective \"agency model.\"By establishing shared services marketing support, I empowered our team to optimize marketing efforts, achieving greater efficiency, and effectiveness at scale. My leadership extended to heading a creative team specializing in crafting new hotel/food & beverage brands for independent, lifestyle, and soft-branded hotels.Aimbridge Artificial Intelligence (AI) Steering Committee Member, Marriott Marketing Advisory Board Member

Education

• University of California, Berkeley

  BA

Skills

• Mobile Devices
• Omniture
• Leadership
• Management
• Advertising
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Sales
• Email Marketing
• Strategy
• E-Commerce
• Marketing
• Digital Marketing
• Product Management
• Online Marketing
• Strategic Planning
• Measurement and Analysis
• Marketing Strategy
• SEO
• Web Marketing
• Digital Strategy
• Online Advertising
• Ppc
• Search Engine Optimization
• Crm