Eric Estroff
Brand + Growth Strategist | GTM & Category Design
- Role
- Brand Strategist at FARRYNHEIGHT
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Eric Estroff
I parachute into organizations at inflection points: IPO, acquisition, rebrand, identity…
Experience
Brand Strategist
Jan 2023 — Present
Provide senior brand and growth leadership across the agency’s largest accounts and internal functions. Build and lead the Integrated Brand Studio, driving positioning, GTM priorities, and creative execution to support client acquisition and retention. Partner with the Founder & CEO to win and lead marquee accounts, including Gap, Delta, True Food Kitchen, and The Coca-Cola Company, overseeing strategy, creative, and delivery from pitch through execution.Select engagements:[solidcore] — Over two years, led brand foundation and rebrand strategy (positioning, architecture, tone, identity system) to support expansion and capital strategy. Directed GTM briefs, creative, influencer, experiential, and celebrity talent campaigns, agency roster, and production workflows. Strengthened investor narrative ahead of acquisition by L Catterton (Sept 2024)- In Partnership with Farrynheight.Gap Inc. – Operated as part of a lean, startup-style team supporting the newly formed GPS Collective division. Helped lead the development and sell-in of a new Delta Air Lines uniform collection, supported the stand-up of GPS and International marketing capabilities, and piloted the company’s first AI-driven creative project to scale a global campaign across 15 countries. Most recently, I’ve been leading strategy and execution for Gap Inc.’s global leadership summit, bringing together 250+ executives across Gap, Old Navy, Banana Republic, and Athleta and franchisses in New York.
Education
The George Washington University
Bachelor’s Degree
Alliance Française de Paris
French
2023 — 2024
Terra.do
Learning for Action
2022 — 2023
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