Eric Luu

About Eric Luu

I build systems, stories, and strategies that help teams communicate better and deliver faster. I’ve managed large-scale campaigns reaching tens of thousands of employees at Booz Allen Hamilton, led creative production workflows across digital platforms at Tilt Creative and Production, and partnered with product, tech, design, and marketing teams to launch high-impact digital experiences. My work blends structure with creativity: clear processes, strong messaging, and seamless execution. I’m driven by the challenge of bringing smooth workflows, bringing together creative teams, and creating communication experiences that actually resonate.

Experience

1. Creative Operations Specialist

   Casper

   Dec 2025 — Present · Richmond, VA, US

   Lead creative, agencies, and wholesale partners effectively across schedules and budgets, increasing ROAs by 17% from last year\'s spend Streamline, route, and remove bottlenecks for creative asset development and distribution using Figma, Asana, and Box Own and manage 3-5 weekly turnkey projects along with monthly promotional sales to ensure all assets are properly created, reviewed, QC\'d, and distributed to key stakeholders Tweaking and implementing creative strategy to ads, VOs, and promotional campaigns

Education

• Virginia Tech

  Bachelor’s Degree, Journalism

  2015 — 2019