Eric Hollenbeck

Communications Manager, Research @Wsu Carson College Of Business

Pullman, WA, US

Lead research-focused communications to elevate visibility and impact of faculty scholarship at WSU’s Carson College of Business. Oversee strategy, content development, and media outreach aligned with university and college priorities.• Manage editorial planning and cross-platform storytelling; collaborating with faculty, leadership, staff, and partners to produce research features and public-facing content.• Serve as spokesperson for faculty research; lead PR efforts including pitching and distributing press releases to national outlets such as Forbes, Fast Company, and Business Insider.• Directed communication strategy for the Business in the Northwest, Holiday Retail, and Pulse Survey Business Trends reports in partnership with Edelman PR and Weber Shandwick, overseeing content development, messaging, and website coordination.• In 2024, supported the college’s highest research visibility to date, with 9 stories in WSU’s Top Research list, including the #2 most-read research story of the year.• Helped drive a 256% year-over-year increase in media engagement in 2024, resulting in 372+ online news mentions and 349+ social media pickups.• Contributed to or managed the production of 75+ published stories in eDividend, Dividend Magazine, WSU Insider, as well as op-eds and sponsored content.• Provide executive communications and media prep for the Dean and faculty thought leaders, including messaging, speechwriting, and interview support.• Developed and helped implement a college-wide social media integration plan to unify messaging across departments and increase engagement.

WSU Carson College of Business

MBA, Business Administration and Management, General

University of Idaho

Bachelor of Science - BS, Political Science