Eric Clare
Retail Channel Development | B2B Sales Management | New Market Expansion | Joint Ventures
- Role
- VP Partner Development at Metricsflow
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Eric Clare
Building strong, lasting business relationships requires a clear understanding of the…
Experience
VP Partner Development
May 2018 — Present · Las Vegas, NV, US
Metricsflow’s non-cookie artificial intelligence technology follows a visitor’s entire content consumption journey from the first point of content interaction to conversion, learning which channels, platforms, devices and content deliver the best customer experience and conversions.Metricsflow creates a unique digital DNA identifier for every digital visitor across platforms and devices, enabling a clear and accurate history of the visitor’s content consumption journey.Nothing is ever placed on a visitor’s device! The proprietary AI technology collects information to create a unique identity that can be recognized cross-device and cross-platform.Unlike cookie technology, the unique DNA identifier cannot be deleted or blocked. As a result, up to 40% more data is collected from the same visitor volume.The machine learning then uses the identifiers’ engagement behaviors to generate patterns which describe segments (personas) with deep insight into channels, platforms and the effectiveness of every piece of content driving conversion or supporting retention efforts.
Skills
- Sales Management
- Advertising
- Account Management
- Email Marketing
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- SEO
- Management
- Team Building
- Crm
- Public Speaking
- New Business Development
- Product Marketing
- Online Advertising
- Social Networking
- Entrepreneurship
- Program Management
- Mobile Marketing
- Sales
- Strategic Partnerships
- Business Strategy
- Mobile Devices
- Leadership
- Social Media Marketing
- Social Media
- Online Marketing
- Marketing
- Business Planning
- Strategy
- E-Commerce
- Start-Ups
- Consulting
- Wordpress
- Strategic Planning
- Lead Generation
- Sales Operations
- Business Development
- Digital Marketing
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