Eric Brynaert

Product Marketing Manager @CIRA

Ottawa, ON, CA

Product marketing lead for CIRA\'s Cybersecurity and DNS portfolio, responsible for positioning, go-to-market strategy, and sales enablement across the organization\'s B2B security offerings. Key responsibilities include: • Defining product messaging, positioning, and value propositions for cybersecurity and DNS products• Leading corss-functional go-to-market launches for new offerings including XDR and MDR• Working closely with product management and engineering to translate market insights into roadmap discussions• Building sales enablement materials including battlecards, positioning decks, and product narratives used by sales and technical teams• Conducting customer interviews, surveys, and win/loss analysis to refine messaging and identify market opportunities• Identifying and targeting new industry verticals and buyer segmentsfor CIRA\'s cybersecurity solutions• Leading trade show and event strategy across major industry conferences• Driving adoption of marketing and sales platforms including HubSpot and ZoomInfo

École des sciences de la gestion (ESG UQAM)

Master of Business Administration - MBA, International Business

Excelia

Master of Business Administration - MBA, International Business Strategy

Carleton University

Bachelor of Arts (B.A.), History