Eric Bower

About Eric Bower

Innovative, analytical, and customer-centric digital product executive with 20+ years of experience. Able to identify customer needs and translate them into digital growth opportunities with deliverable results. Skilled at improving the digital customer experience while maintaining omni-channel view. Adaptable and able to tackle any task by streamlining processes and collaborating across all business levels to produce data-driven results. Skilled communicator and leader, building strategic relationships to bring people, ideas, and funding together to get the job done.

Experience

1. Senior Lead Digital Product Manager (Credit Card & Consumer Lending)

   Wells Fargo

   Nov 2021 — Present · Charlotte, NC, US

   Reimagining Credit Card Alerts to Drive Customer Action and Deliver Results• Led the redesign of two alerts and launched a new overlimit alert, auto-enrolling customers into enhanced, real-time notifications (~100K sent daily) to reduce friction and improve digital engagement (66% of customers engaged with mobile app within 2 days of being alerted).• Boosted customer experience metrics, including a 2-point Ease of Use gain in the Keynova benchmark and stronger credit card NPS, by delivering timely, actionable alerts.• Recovered ~$1.4MM daily in declined transactions through redesigned card decline alerts—14% of recipients self-remedied and reauthorized purchases (average of $210 per transaction).• Drove ~$8.5MM in daily payments and reduced call volume to 2% via the new overlimit alert—38% made payments ($3K average).Digital Redesign of Credit Card Product Switch Experience• Led the end-to-end strategy and execution of a major digital experience redesign enabling credit card customers to seamlessly switch account types.• Partnered with Credit Card LOB, Experience Design, Legal, and Compliance to deliver a scalable, compliant, and user-centric interface that simplified language and reduced steps.• Post-product switch, customers are more engaged with measurable business impacts including an 8% increase in statement active rate, a 38%($4,900) rise in average spend, and an over $200 increase in average balance per customer.Enterprise-Wide Credit Card Migration Strategy• Spearheaded cross-functional digital strategy for the enterprise-wide migration from American Express and legacy Visa products to new and improved card products, collaborating with product, marketing, and scrum teams to ensure a seamless customer transition.• Achieved a 6–8% increase in POS transaction volume and a 4% lift in payment volume post-migration, driven by targeted digital messaging and a frictionless experience that sustained customer engagement.

Education

• Towson University

  Bachelor's degree, Economics

  1988 — 1992

Skills

• Analytics
• Retirement Planning
• Change Management
• 401k
• Banking
• Mutual Funds
• Internet Banking
• User Acceptance Testing
• Defined Contribution
• Leadership
• Process Improvement
• Online Banking
• Business Analysis
• Program Management
• Digital Strategy
• Management Consulting
• Business Requirements
• Digital Marketing
• Management
• Paperless Statements
• Product Development
• Analysis
• Negotiation
• Ecommerce
• Six Sigma
• Cross-Functional Team Leadership
• Project Management
• Scope Management
• Retirement Plans
• Small Business
• Visio
• Strategy
• E-Commerce
• Product Management