Eric Bookout

About Eric Bookout

I’m a versatile and innovative creative leader with a relentless work ethic and a proven track record across creative production, advertising, CPG, shopper marketing, and digital strategy. I bring a hands-on approach to directing and producing content—from video and animation to design and photography—while leading small, high-performance teams that deliver exceptional results at speed.A big part of my success comes from my obsession with efficiency and scale. Whether it\'s automating workflows through platforms like Monday.com or collaborating with developers using tools like Make, I’m always seeking ways to optimize processes and unlock more time for meaningful creative work.I’ve deeply embraced the potential of generative AI, staying on the leading edge as tools evolve. I’ve worked across a robust and ever-evolving stack—including ChatGPT, Gemini, Claude, Runway Gen-2, Veo (2 & early 3 flow capabilities), Opus Clip, HeyGen, Synthesia, ElevenLabs, Pika Labs, Suno, Midjourney, DALL·E, and Hugging Face—leveraging each to create faster, smarter, and more impactful content.In my most recent role, I played a key part in helping in dramatically scaling our brand from in under three years by aligning creative strategy with high-output execution, tech-driven workflows, and an driven team mindset.My leadership style is rooted in honesty, continuous learning, high energy, optimism, and strategic empowerment—enabling not just exceptional content, but measurable business growth.

Experience

1. Vice President Creative

   Force Factor

   Feb 2024 — Present

Education

• Kalamazoo Valley Community College

  N/A, Web Development and Design

  2006 — 2007

• Warren Mott

  High school diploma, General Studies

  1992 — 1995

• Lansing Community College

  Associates of Arts and Multimedia, Graphic Arts and Animation

  2001 — 2003

• Michigan State University - Eli Broad College of Business

  BA, Hospitality Business

  1995 — 2000

Skills

• Interaction Design
• Drawing
• Digital Media
• Corporate Identity
• Html
• User Experience
• Art Direction
• Advertising
• User Interface Design
• Website Development
• Storyboarding
• Digital Marketing
• Art
• Interactive Media
• Illustration
• Video
• Interactive Marketing
• Graphic Design
• Branding & Identity
• After Effects
• Motion Graphics
• Photoshop
• Graphics
• Creative Strategy
• Typography
• Web Design
• Layout
• Creative Direction
• Interactive Creative Direction
• Animation
• Indesign
• Video Editing
• Front-End
• Multimedia
• Actionscript
• Logo Design
• Visual Communication
• Adobe Creative Suite
• Computer Animation
• Concept Development