Erica Zelaya
- Role
- Group Manager - Ww Consumer Gtm Strategy & Campaigns Strategic Partners at AMD
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Erica Zelaya
I’m passionate about what I do, and this comes through in how I love to be in-front of…
Experience
Group Manager - Ww Consumer Gtm Strategy & Campaigns Strategic Partners
Aug 2023 — Present
Drive the WW consumer marketing strategy, global marketing campaigns and strategic marketing partnerships team for the consumer segment which includes PC laptops and desktops that are powered by AMD Ryzen™ processors. Focused on developing go-to market strategy, manage marketing campaigns and retail cycle content, including but not limited to messaging, creative and plan development. Creating end user content and activation strategies that drives awareness and sell out for AMD and co-marketing efforts with strategic partners.
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