Erica Tse
Director of Marketing @Hadassah
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WORK HISTORY
Director of Marketing @Hadassah
New York, NY, US
As a results-oriented Marketing Director, I excel at crafting and executing data-driven integrated marketing campaigns that drive organizational growth (focusing on prospect acquisition, donation and member generation.) By providing in-depth campaign data, reporting, and actionable insights, I empower stakeholders to make informed decisions. My strategic insights and collaborative approach have consistently helped deliver impactful results.Achievement highlights:• Strategic content creation and placement that helps increase brand visibility and engagement, including advertisements, online banners, podcast, videos and branded promotional items• Amplify the brand voice by collaborating across the organization while ensuring brand consistency• Implement lead generation campaigns to help drive organization growth• Manage the complex creation process of the Impact Report, an important tool for supporter engagement and retention• Lead the YouTube project, from strategy plan to execution• Regularly present marketing insights and recommendations to leadership• Optimize project management processes and systems to enhance efficiency and collaboration• Lead the marketing department in achieving organizational goals while maintaining a supportive culture• Manage the marketing planning and annual budget
EDUCATION
New York University
School of Continuing and Professional Studies, Digital Strategy, Web Analytics
Eastern Michigan University
Master of Science, Integrated Marketing Communications
The Hong Kong Polytechnic University
Bachelor of Arts, Language Studies with Business (English Major)
SKILLS
ABOUT ERICA TSE
I am a highly strategic marketing leader with over two decades of experience in conceptualizing, leading, and executing full-funnel marketing strategies that translate directly into business impact. My expertise lies in orchestrating complex business initiatives and transforming marketing functions for scale and efficiency.My impact is driven by building a foundation for sustainable, smart growth:Digital Marketing Strategy: Spearheaded the strategy and growth for website, social media, video, and podcast, resulting in an impressive 109% increase in views on Hadassah\'s YouTube channel, and a 41% increase in website user acquisition for the Impact Report.Demand Generation: Established a foundational global digital presence for Elsevier Global Pharma, including the stand-up of a new social media ecosystem and the development of a B2B social sales strategy to cultivate thought leadership and initiate the inbound pipeline.Operational Excellence: Architected and implemented a scalable, data-driven framework for campaign management, resulting in the optimization of the entire production journey and accelerating time-to-market for campaigns by 15%. Holding an MS in Integrated Marketing Communications, I lead with a humble, compassionate, and impact-focused vision, prioritizing team enablement and the rapid adoption of new MarTech to solve complex business challenges. I\'m always open to connecting with innovators and leaders to discuss the next wave of marketing transformation.Core Competencies & Technologies:B2B/B2C Strategy | Integrated Marketing Communications | Digital Transformation | Salesforce | Marketing Cloud | Google Analytics | Artificial Intelligence
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