Erica Costa Westerfield

About Erica Costa Westerfield

Creative leadership, for me, is about vision, clarity, and collaboration. I’ve spent my career guiding teams bringing ideas to life across digital, print, packaging, and brand identity.I’m part troubleshooter, part sounding board, and always a team player. I keep projects moving, even when things get messy. Whether I’m shaping a concept, mentoring designers, or refining how we work, I aim to balance big-picture thinking with thoughtful execution.I care about design that’s intentional and teams that work with purpose. From Fortune 500 clients to small businesses, I’m focused on doing great work with amazing people.

Experience

1. Brand Designer

   Erica Westerfield Creative

   Jan 2007 — Present

   Design logos, wordmarks, and icons while applying brand identities consistently across print, environmental, and digital platforms. Define typography, color palettes, design standards, and voice guidelines to build a brand identity. Develop comprehensive brand style guides, set lexicon guidelines, and explore naming conventions and nomenclature to ensure a consistent and clear brand identity.

Education

• Savannah College of Art and Design

  Graphic Design

Skills

• Logo Design
• Branding & Identity
• Graphic Design
• Layout
• Web Design
• Advertising
• Creative Direction
• Social Media
• Typography
• Art Direction
• Brand Development
• Graphics
• Photoshop
• Corporate Branding
• Illustrator
• Adobe Illustrator
• Adobe Photoshop
• Page Layout
• Indesign
• Branding
• Creative Strategy
• Environmental Design
• Corporate Identity
• Pre-Press