Erica Warden
Senior Designer @IGD (Institute of Grocery Distribution)
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WORK HISTORY
Senior Designer @IGD (Institute of Grocery Distribution)
Providing design support across all areas and levels of the business to drive engagement with customers, maintaining consistency and evolving our brand identity- Providing creative inspiration and guidance to various stakeholders and team members. Setting up templates and processes to allow them to self-serve where appropriate using Canva and PowerPoint- Considering the \'big picture\' for the company in design terms, contributing to strategic decisions alongside CX leadership team including launching a new brand identity and website experience- Brand activation at events/events materials: exhibition stands, banners, flyers, presentations, sponsorship brochures etc- UX/UI design: creating designs that improve website landing pages, add in new page designs and components, leading a design ‘reskin’ to launch new branding across the site- Campaign graphics: to promote online content across all customer touchpoints- Reports, social media and Presentation slides for \'gold\' tier content- Managing a graphic designer and freelance design support, workflows, priority work and capacity plans alongside the production manager.
EDUCATION
University of Wolverhampton
Journalism and Editorial Design
ABOUT ERICA WARDEN
I pride myself on a great reputation as a designer that teams feel they are able to trust…
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