Erica Velis

About Erica Velis

I\'m a versatile writer, a sharp-eyed editor and strategist offering insights that elevate…

Experience

1. Lead Strategist

   Trust

   Dec 2017 — Present · New York, NY, US

   Lead strategy at TRUST, an NYC-based PR and marketing strategy firm that represents advertising agencies, digital agencies, creative companies, and tech startups. • Create materials to assist with securing new business, especially discovery documents. Based on 5-10 hours of interview material with a company\'s potential spokespeople, I identify spokesperson strengths and subject matter expertise, appropriate media roles and \"lanes\" and map out a strategic plan designed to activate thought leaders in the media, build their profiles, and draw attention to their firm\'s work. • Develop public relations and media strategy for creative firms for both industry outlets (AdAge, Adweek, The Drum, etc.) and consumer outlets (Forbes, Fast Company, Inc, etc.) to raise the public profiles of company leaders.• Ghostwrite thought pieces for executive leadership and strategically craft press releases for key launches-Strategy • Wolff Olins• Collins • Forsman & Bodenfors• co:collective• StrongArm Technologies (provides actionable data and insights for the world’s industrial workforce)• Set Creative (brand experience firm)-Major media announcements/press releases • Inkbox (Big Ink Energy campaign)• & Walsh (creative agency founded by Jessica Walsh, former partner of famed design studio Sagmeister & Walsh) • The Considered (next-era hybrid marketing powerhouse for healthcare brands)-Thought pieces • CUTI (Uruguay\'s tech chamber of commerce representing hundreds of tech brands, including unicorn d-Local)• Conran Design Group

Education

• Kutztown University of Pennsylvania

  B.A. English

  1997 — 2000

Skills

• Film Production
• Social Media
• Entertainment
• Facebook
• Strategic Communications
• Blogging
• Copy Editing
• Marketing
• Advertising
• Magazines
• Art Direction
• Creative Direction
• Copywriting
• Content Development
• Editing
• Writing
• Web Content
• Corporate Branding
• Creative Writing
• Public Relations
• Proofreading
• Video
• Publishing