Erica Tackett
Marketing Leader | Proud #WorkingMom | Future CMO
- Role
- Marketing Manager, Content and Brand at Hexion Inc.
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Erica Tackett
I\'m passionate about many things – books, music, opinions (I have many) – and the best…
Experience
Marketing Manager, Content and Brand
Sep 2024 — Present
As Head of Brand and Content, I don’t just “do marketing” – I leverage it as a strategic business driver. From rebrands to sales decks, I build strategies that actually work for the business (and cut the fluff). I’ve reshaped a global brand identity, rebuilt our commercial marketing process, and delivered content that drives results. I move fast, keep things clean, and make sure our campaigns are sharp and objective-driven.
Education
Michigan State University
Bachelor of Arts (B.A.), Advertising, Public Relations
2012 — 2016
Oxford Lifelong Learning, University of Oxford
Effective Writing 3: Fiction Writing, Creative Writing
2018 — 2018
Skills
- Spredfast
- Advertising
- Offerpop
- Google Analytics
- Public Relations
- Media Relations
- Programmatic Media Buying
- Social Media
- Press Releases
- Event Planning
- Editing
- Illustrator
- Writing
- Content Marketing
- Doubleclick
- Event Management
- Adobe Photoshop
- Public Speaking
- Reporting
- Indesign
- Search Engine Optimization (SEO)
- Ap Style
- Newsletters
- Integrated Marketing
- Content Strategy
- Marketing
- Microsoft Office
- Content Planning
- Blogging
- Opal
- Community Management
- Powerpoint
- Microsoft Excel
- Account Management
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