Erica Strama
Assistant Vice President, National Business Development at Macerich
- Role
- Assistant Vice President, Business Development at Macerich
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Erica Strama
Dynamic, results-driven and experienced business development professional with over 20 years of proven success in conceptualizing and executing strategic marketing and advertising campaigns that deliver measurable results for brands and agencies nationwide. Powerhouse dealmaker specializing in selling impactful experiential activations, out-of-home advertising, amenity sponsorships, immersive exhibitions, and innovative digital marketing strategies for a leading owner, operator and developer of retail real estate in the US.
Experience
Assistant Vice President, Business Development
Jan 2026 — Present
Education
Southern Illinois University, Carbondale
Bachelor of Science, magna cum laude, Business Administration / Marketing
Skills
- Management
- Fashion Writing
- Strategic Partnerships
- Consumer Marketing
- Business Development
- Digital Marketing
- P&L Budget Management
- Fashion
- Public Relations
- Media Relations
- On-Air Experience
- Emcee
- Marketing
- Corporate Communications
- P&L Management
- Public Speaking
- Celebrity Outreach
- Retail
- Strategy
- Brand Development
- Brand Ambassadorship
- Sales Presentations
- Event Management
- Digital Strategy
- Marketing Communications
- Creative Writing
- Fashion Shows
- Business Writing
- Leadership
- Presentations
- Media Planning
- Sponsorship
- Marketing Management
- Email Marketing
- Project Management
- Retail Marketing
- Social Media
- Brand Management
- Market Planning
- Marketing Strategy
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