Erica Stewart Merrill

Driving Engagement & Results with Strategic Incentive Solutions at Brightspot Incentives & Events | VP of Marketing, SITE Texas

Role: Vice President Marketing at Site Texas
Location: Houston, TX, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Erica Stewart Merrill

Trusted incentives and events professional who brings energy, clarity, and direction to fast moving programs. Known for building strong client partnerships through genuine connection, clear communication, and a deep understanding of how to create meaningful, experiential work. Skilled at rallying teams, aligning stakeholders, and translating big ideas into events and incentive programs that are thoughtful, intentional, and built around the attendee journey. Recognized for elevating experiences, staying ahead of challenges, and shaping programs that move forward with confidence and impact.

Experience

Vice President Marketing
Site Texas
Jan 2024 — Present · TX, US
Vice President of Marketing for SITE Texas, a professional association representing the global MICE industry (meetings, incentives, conferences, and events). I lead brand strategy, messaging, and visibility, and played a key role in launching the chapter’s first Signature Event from concept through execution. Following its successful debut, the event is now part of SITE Texas’s annual event portfolio.

Education

University of North Texas
Bachelor of Arts - BA

Skills

Time Management
Hospitality Management
Customer Relationship Management (Crm)
Business Travel
Key Account Management
Account Planning
Solution Development
Customer Engagement
Marketing
Business Plan Development
Microsoft Products
Management
Team Building
Salesforce.com
Establish & Maintain Long-Term Client Relationships
Business Development
Sales
Account Management
Marketing Strategy
Business Process Improvement
Crm
Information Technology Training
Operations Management
Consultative Sales
Sales Presentations
Customer Retention
Customer Service
Program Management
Budgeting
Account Development
Travel Management
Negotiation
Computer Software Training
Contract Negotiation
Leadership
Sales Management
Hotel Contract Negotiation
Strategic Planning
Sales Process
Wellness Coaching

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