Erica Stall Wiggins

About Erica Stall Wiggins

I’m a senior marketing and communications leader with deep experience shaping how organizations show up in the world. Over the course of my career, I’ve worked at the intersection of brand, communications, and experience, helping organizations move beyond messaging to build genuine connection and long-term loyalty. I\'m currently the Director of Marketing and Communications at George P. Johnson (GPJ), the world’s leading strategic experiential marketing agency. My work has spanned global marketing and communications strategy, executive communications, thought leadership, and community-building initiatives including employee resource groups. I’m especially drawn to environments where experience, place, and human connection matter and where community isn\'t an audience to reach, but as something to steward.A graduate of The University of Texas at Austin, I also hold a certificate in marketing strategy from Cornell University. I enjoy being active as an industry SME, serving on the 4A’s Agency Communications Committee and speaking at leading events, including SXSW, MPI World Education Congress, and Brand Innovators.

Experience

1. Director of Marketing & Communications

   George P Johnson Experience Marketing

   Jan 2018 — Present · Austin, TX, US

Education

• The University of Texas at Austin

  Bachelor's degree, English, History

Skills

• Film
• Public Relations
• Newsletters
• Feature Writing
• Marketing
• Nonprofits
• Event Marketing Strategy
• Event Planning
• Copywriting
• Journalism
• Creative Writing
• Editing
• Social Media
• Event Management
• Blogging
• Editorial
• Publications
• Feature Articles
• Marketing Communications
• Writing
• Research
• Marketing Strategy
• Publicity
• Social Networking
• Social Media Marketing