Erica S. Reed

Experience

1. Senior Associate, Digital

   dentsu

   May 2022 — Present · Chicago, IL, US

   Compile and provide client specific digital specs to creative teams • Create and maintain digital flowcharts and supply media buy authorizations to planning team for initiatives • Manage buy details with vendors, including generating and maintaining the insertion order via Prisma or other similar system• Monitor and ensure deliveries and tracking are current, accurate and process compliant • Maintaining accurate digital budgets and spend summaries • Work in conjunction with finance team on billing and invoicing to maintain consistent process keeping abreast of all invoice, billing and delivery issues • Works with data analyst to conduct performance analyses of all plan variables including platform, partner, unit, creative, etc. tracking results and drawing implications• Manage day-to-day client interaction• Manage expectations of clients and deliverables • Work closely with digital and Ad Ops team to improve performance and resolve issues including tagging, tracking and brand safety • Participate and lead face to face client and vendor meetings

Education

• Roosevelt University

  Masters in Integrated Marketing Communications

  2011 — 2013

Skills

• Press Releases
• Press Kits
• Social Media Community Management
• Marketing Communications
• Facebook
• Social Media
• Social Media Marketing
• Powerpoint
• Marketing
• Sales
• Broadcast
• Integrated Marketing Campaigns
• Promotional Events
• Media Planning
• Public Relations
• Media Relations
• Event Planning
• Media Kits
• Editing
• Integrated Marketing
• Newsletters
• Management
• Social Networking
• Strategic Communications
• Email Marketing