Erica Leborgne Sevilla

About Erica Leborgne Sevilla

I\'m a public relations and marketing communications strategist with 20 years of experience helping brands engage in unique ways with the public or customers. At NMDP, I\'ve helped create unique influencer partnerships with Jon Batiste, Gabby Douglas, Jrue Holiday, Will Howard, Jason Momoa, Marcus Smart, Breanna Stewart and others to raise awareness of patients in need of a matching donor to cure them of life-threatening diseases such as leukemia or sickle cell. I leveraged these partnerships to generate national media coverage and successful social media collaborations that generated hundreds of millions of impressions.I excel at building unique programs from the ground up. During my 9-year career with Verizon, I worked in public relations and marketing management, developing campaigns that created authentic connections with local multicultural and millennial audiences. I\'m an excellent copywriter and believe the message matters. My passion is building programs that make a difference in the community, whether through online content marketing, event marketing or corporate/non-profit partnerships.

Experience

1. Public Relations Manager

   NMDP

   Oct 2021 — Present · Delaware, OH, US

   Lead PR strategy for NMDP, formerly Be The Match. Over the past 3 years my team and I led PR campaigns that generated billions of earned impressions and led over 100k new potential donors to join the national registry of blood stem cell donors through earned media and influencer campaigns. In addition to acting as spokesperson, I also lead media training, develop messaging and earned, owned and influencer strategy. I delight in developing compelling story pitches that highlight patients searching for matching donors, donor experiences, donor/recipient meetings, DEI efforts and more. As a result I\'ve secured extensive local, national and online media stories with Good Morning America, People.com, Today Show, ABC World News Tonight and more. Working alongside teammates from our patient services, marketing and foundation teams, engaged a broad array of influencers (paid and earned) to create powerful campaigns that drove results, including Jon Batiste, Delia Ephron, Jrue Holiday, Jason Momoa, Marcus Smart and others. My team includes a Gen-Z focused media strategist, PR consultant and PR agency team.

Education

• Northwestern University

  Bachelor of Science, Journalism

  1995 — 1999

• Wallington High School

  High School

  1991 — 1995

Skills

• Business-to-Business (B2b)
• Brand Development
• Press Releases
• Digital Media
• Brand Management
• Marketing Strategy
• Strategy
• Messaging
• Email Marketing
• Product Marketing
• Publicity
• Social Networking
• Brand Awareness
• Copywriting
• Marketing Communications
• B2b
• Writing
• Direct Marketing
• Social Media Marketing
• Minority Business Development
• Strategic Communications
• Spanish-Speaking
• Strategic Planning
• Communication Training
• Corporate Communications
• Public Speaking
• Advertising
• Editing
• Event Planning
• Message Development
• Sponsorship
• Telecommunications
• Social Media
• Digital Marketing
• Leadership
• Event Management
• Crisis Communications
• Marketing
• Newsletters
• Multicultural Marketing