Erica A. Sante

VP, Revenue Operations Strategy & Ai @Shift Paradigm

Washington, DC, US

Managed high-performing teams and demonstrated accountability for scalable marketing and revenue operations infrastructure that maximized demand generation strategies and campaign performance in a fast-paced environment.• Developed technology and AI roadmaps and led hands-on implementation initiatives; created frameworks and architected cross-functional processes, including scoring, routing, enrichment, SLA tracking, and funnel metrics reporting.• Facilitated KPI alignment, marketing reporting, attribution, and actioned upon data-informed recommendations for marketing and business development effectiveness.• Infused change management strategies into projects and initiatives.• Established a global operations center of excellence to champion operations transformation including sales and marketing systems infrastructure, database optimization, and adoption of sales processes and workflows, resulting in pipeline growth with larger deals closing faster.• Restructured business development representative (BDR) team and compensation, shifting focus to higher value ACV segments and developing a pipeline for enterprise field sales.• Nurtured a culture of CX obsession and operational excellence, consistently earning high NPS scores.

University of Maryland

Bachelor of Arts, Psychology

Louisiana State University

Master of Business Administration - MBA