Erica A. Sante

About Erica A. Sante

Revenue Operations Leader with extensive experience executing strategic initiatives across diverse industries, establishing vision and roadmap, and successfully guiding cross-functional teams to deliver outstanding results. Data-driven change agent adept at navigating complex challenges, advising executive decision-making to secure buy-in, and aligning technology capabilities with business objectives. Creative and collaborative problem–solver demonstrating a customer-centric approach and a commitment to diversity and inclusion by consistently building positive, productive work environments.Areas of Expertise:Revenue OperationsPipeline ForecastingCapacity ForecastingStrategic LeadershipMarketing OperationsKPI DevelopmentTeam & Culture BuildingSales EnablementStory Telling & Marketing VisionChange Management

Experience

1. VP, Revenue Operations Strategy & Ai

   Shift Paradigm

   Dec 2021 — Present · Washington, DC, US

   Managed high-performing teams and demonstrated accountability for scalable marketing and revenue operations infrastructure that maximized demand generation strategies and campaign performance in a fast-paced environment.• Developed technology and AI roadmaps and led hands-on implementation initiatives; created frameworks and architected cross-functional processes, including scoring, routing, enrichment, SLA tracking, and funnel metrics reporting.• Facilitated KPI alignment, marketing reporting, attribution, and actioned upon data-informed recommendations for marketing and business development effectiveness.• Infused change management strategies into projects and initiatives.• Established a global operations center of excellence to champion operations transformation including sales and marketing systems infrastructure, database optimization, and adoption of sales processes and workflows, resulting in pipeline growth with larger deals closing faster.• Restructured business development representative (BDR) team and compensation, shifting focus to higher value ACV segments and developing a pipeline for enterprise field sales.• Nurtured a culture of CX obsession and operational excellence, consistently earning high NPS scores.

Education

• University of Maryland

  Bachelor of Arts, Psychology

• Louisiana State University

  Master of Business Administration - MBA

Skills

• Program Management
• Social Networking
• Social Media Marketing
• Google Adwords
• Proposal Writing
• Budgets
• Community Outreach
• Public Relations
• Non-Profits
• Website Promotion
• Marketing Communications
• Leadership Development
• Hubspot
• Search Engine Optimization (SEO)
• B2b Marketing
• Event Management
• Digital Strategy
• Strategic Communications
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Training
• SEO
• Fundraising
• Marketing Strategy
• Digital Marketing
• Content Marketing
• Google Analytics
• Project Management
• Strategic Planning
• Government
• Nonprofits
• Press Releases
• Organizational Development
• Social Media
• Data Analysis
• Grants
• Blogging
• Research
• White Papers