Erica Sackett
SVP, Marketing & Digital Strategy
- Role
- SVP, Marketing & Digital Strategy at Raymond James
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Erica Sackett
Passionate and experienced marketing leader. Loves Brand and Direct equally. Delights in translating actions into business value. Watches commercials for fun.
Experience
SVP, Marketing & Digital Strategy
Jan 2025 — Present
Education
University of Tampa - John H. Sykes College of Business
M.S., Marketing
2007 — 2009
Florida State University
B.A., Advertising
2001 — 2005
Skills
- Digital Marketing
- Marketing Management
- Market Analysis
- Sales
- Email Marketing
- Strategy
- Brand Development
- Segmentation
- B2b
- Direct Marketing
- Market Planning
- Market Research
- Management
- Marketing Communications
- Marketing
- Brand Analysis
- Strategic Planning
- Lead Generation
- Financial Services
- Crm
- Product Marketing
- Brand Awareness
- B to B
- Project Management
- Advertising
- Analytics
- Marketing Research
- Corporate Branding
- B to C
- Social Media
- Investments
- Social Media Marketing
- Interactive Marketing
- Leadership
- Online Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Competitive Analysis
- Creative Direction
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