Erica Rosen

About Erica Rosen

Strategic leader and VP of Marketing with 13+ years of experience standing up a global renewable energy social enterprise from 0-1, ultimately reaching over 15 million end users with clean energy access. Core expertise spans Strategic Communications, Go To Market Execution, and Integrated Marketing with specific industry experience across B2C, B2B, Outdoor, Emerging Markets, and Consumer Electronics. Proven ability to translate complex scientific, financial, and social impact concepts into clear, human-centered multimedia narratives. Adept at mobilizing cross-functional teams, managing PNL and budgets, and driving vision in fast-paced, mission-driven environments.Passionate about working on social impact projects and clean energy transition.

Experience

1. VP of Marketing

   BioLite

   Dec 2018 — Present · Brooklyn, NY, US

   Executive Leadership• Part of core leadership team establishing company-wide goals, five year plans, and product pipelines for a social enterprise generating high eight figures in annual revenue• Member of senior vetting committee for M&A, resulting in two successful acquisitions• Manage six direct reports and multiple vendors across PR, Performance Media, and Creative Production• Present at quarterly board meetings to investors• Pnl ownership and optimizationStrategic Planning & GTM Program Management• Build go-to-market programs for omnichannel environment, serving wholesale and direct channels • Launch 20+ consumer electronic products to market, including [4] marquee launches generating $1M in first 30 days, all on bootstrapped budgets• Deliver effective product marketing toolkit: packaging, digital assets, training materials, user manuals• Collaborate with Product Development team on market analysis to identify product opportunities, competitive risk, investment requirements, and customer validation to shape portfolio roadmap• Develop rapid subject expertise on domestic Home Energy landscape, a new business unit since Fall 2022. Successfully execute GTM plan generating over $1M in pre-orders, winning CES Innovation Award, and securing coverage of new Home Energy solution in NYTimes, CNN, CNET, Vox, and moreImpact Storytelling & Content Strategy• Produce [10] Annual Impact Reports, pairing impact data with storytelling to dimensionalize mission• Further CEO priority of carbon policy through co-founding carbon accountability nonprofit Change Climate Project in 2019, now with over 300 members• Deliver impact work through emotionally driven multimedia (see links) • Train last mile field agents in east Africa through BioLite Academy, a custom-built mobile learning platform• Responsible for copywriting & storyboarding across websites, packaging, collateral, video, and training materials

Education

• Washington University in St. Louis

  Bachelor of Arts, Economics, International Area Studies

  2002 — 2006

Skills

• Social Media Marketing
• Crowdfunding
• Strategic Planning
• Start-Ups
• Public Relations
• Marketing
• Community Outreach
• Brand Development
• Research
• Strategy
• Management
• Brand Management
• Fundraising
• Riva Trained Moderator
• Marketing Strategy
• Market Research
• Editing
• Fluent in Spanish
• Event Management
• Customer Insight
• Event Planning
• Corporate Communications
• Public Speaking
• Marketing Communications
• Marketing Research
• Trade Shows
• Positioning
• Social Media
• Leadership
• Integrated Marketing