Erica Larson

About Erica Larson

If you work at an association or nonprofit, you probably have a lot to communicate. Events, programs, deadlines, updates, member benefits. The list never ends.And the challenge is not just getting information out. It is deciding what to say, when to say it, and where it should live so people actually notice and take action.I have seen this from the inside.Earlier in my career, I worked in mission driven organizations where I was hired for my environmental background, but expected to figure out communications on my own. I learned quickly that effective websites and posts are not about filling space. The words matter. The order matters. What you emphasize matters. Get it wrong, and even important events get overlooked.That experience, along with years working as a marketing manager, is what led me to co found Pixel Power.Today, I help associations, nonprofits, and community based organizations make better communication decisions across their websites, email, and social channels. My role is not to simply publish content, but to guide message clarity, structure, and prioritization so promotion works more effectively.My work focuses on: • Website strategy and fresh builds where information architecture, messaging, and accessibility are treated as strategic decisions • Event and program promotion that starts with the right message and carries it consistently across channels • Ongoing communications support that applies strategic thinking every time something is updated or promotedPixel Power leads with strategy, then implements. We help organizations decide what matters most, how to frame it, and how to support it over time through their digital channels. That often turns into long term partnerships because clarity and consistency require more than one off fixes.I also speak and lead workshops for associations and professional groups on digital presence, event promotion, and building communication systems that support thoughtful decision making.If you’re planning a new website, promoting upcoming programs, or want more confidence that your messaging is working instead of just going out, feel free to DM me.

Experience

1. Consultant and Workshop Facilitator

   Sbdc At Lorain County Community College

   May 2020 — Present · Lorain County, OH, US

   Successfully counseled small business owners on effective marketing strategies, enhancing their business growth and development.• Conducted workshops and training sessions, equipping entrepreneurs with essential skills and knowledge to improve their marketing efforts.• Achieved a high client satisfaction rate, leading to contract renewals every three months based on performance and positive feedback.• Taught clients how to develop and implement their own marketing plans, empowering them to take control of their business strategies.• Played a key role in the success of the SBDC Service Center, contributing to its recognition for excellence in small business development support.

Education

• Cleveland State University

  Bachelor of Arts in Environmental Studies, Environmental Planning

• Antioch University New England

  Master of Science in Environmental Studies, Environmental Education

  2007 — 2009

Skills

• Social Media
• Blogging
• Sustainability
• Marketing
• Environmental Education
• Leadership
• Public Speaking
• Management
• Project Management
• Web Design
• Graphic Design
• Google Analytics
• SEO
• Environmental Issues
• Writing
• Microsoft Office
• Nonprofits
• Online Research
• Editing
• Powerpoint
• Constant Contact
• Gotomeeting
• Customer Service
• Research
• Wordpress
• Time Management
• Teaching
• Newsletters
• Volunteer Management
• Community Outreach
• Strategic Planning
• Branding & Identity
• Environmental Awareness
• Team Building
• Event Planning