Erica Rae Chong
Employer Brand Manager @Ubisoft Toronto
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WORK HISTORY
Employer Brand Manager @Ubisoft Toronto
Developed and executed data-driven brand and content marketing strategies that were designed to achieve business objectives (including but not limited to game and brand promotions, employer value proposition, recruitment and retention, employee engagement, and more).Led editorial and audience strategy and collaborated closely with cross-functional teams to produce compelling content (videos, reels, graphics, articles) for 360 campaigns. Activations include content marketing, social media marketing, web and seo, event marketing, affiliate marketing, influencer marketing.Managed paid social media campaigns to reach niche audiences and achieve campaign objectives while optimizing advertising spend.Leveraged strong data analysis skills and monitored key performance metrics for our content and channels and utilized it to improve future campaigns, enhancing our Canadian studios’ communications impact.My role required strategic thinking, collaboration with global teams, and leadership in developing and executing innovative activations that engaged audiences and amplified Ubisoft’s employer brand in the competitive gaming industry.
EDUCATION
Ngee Ann Polytechnic
Diploma, Mass Communication
Ngee Ann Polytechnic
DiplomaPlus Certificate, Business Administration and Management, General
University of Toronto Scarborough
Bachelor's degree, Journalism
SKILLS
ABOUT ERICA RAE CHONG
I’m a storyteller with 7 years of experience in helping brands express their story in a way that captures people’s attentions through data-driven content marketing strategies in paid and organic media. My experience spans print and digital media, social media and public relations, and I bring sharp writing skills, exceptional data-analytic abilities, community management expertise, SEO savviness, and an eye for design.
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