Erica Peters
Associate Director, Analytics at EssenceMediacom
- Role
- Associate Director, Analytics at Essencemediacom
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Analytics
Sep 2024 — Present · Los Angeles, CA, US
Client: Universal Television & Entertainment Group (NBC Sports, NBC Entertainment, Peacock)- Develop Measurement Plans for multiple titles across groups to lay out and identify opportunities for new learnings and performance measurement by channel- Lead Awareness Campaign Analytics day-to-day, overseeing the delivery of all end of campaign reports, comprehensive wrap decks, and general performance insights- Provide comprehensive monthly and quarterly data reports to clients to be utilized in modeling, involving data ingestion for 1st Party reporting, significant data QA and cleaning, manual cost calculations to best reflect daily spend, and mapping daily data to client verticals and budget sources- Collaborating with Senior Planning team members to develop comprehensive Quarterly Business Reviews to merge learnings across single-title verticals and allow for better understanding of partner performance - Support growth of Senior Analyst by driving critical thinking when developing insights and providing comprehensive feedback on reporting deliverables
Education
Binghamton University - School of Management
School of Management
2008 — 2012
Skills
- Indesign
- Sports
- Dreamweaver
- Illustrator
- Adobe Photoshop
- Cleardecisions/Mri Data
- Site Catalyst Reporting
- Stradegy
- Social Media Marketing
- Powerpoint
- Dcm Reporting
- Microsoft Office
- Advertising
- Media Planning
- Photoshop
- Medialine
- Mediatools
- Comscore
- Digital Marketing
- Adobe Creative Suite
- Omniture
- Lake5
- Microsoft Word
- Online Advertising
- Digital Media
- Social Media
- Sports Marketing
- Media Strategy
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