Erica Paris

Global Senior Performance Marketing Manager @the LEGO Group

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Feb 2025 — Present

Global Senior Performance Marketing Manager @the LEGO Group

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London, GB

EDUCATION

2004 — 2008

Università degli Studi di Verona

Bachelor’s Degree, Foreign Languages and Cultures for Tourism Managment

2002 — 2003

Burlington High School, WI

High School

2018 — 2019

CIM | The Chartered Institute of Marketing

Digital Diploma in Professional Marketing

SKILLS

WordpressGraphic DesignSocial Media AdvertisingProblem SolvingSearch Engine Optimization (SEO)Usability TestingDrupalStrategic CommunicationsAdobe Creative SuiteCustomer RetentionContent ManagementCustomer AcquisitionCmsCommunity ManagementMarketing StrategyCustomer Relationship ManagementDigital MarketingMarketing AutomationCustomer Experience ManagementSEOHtmlGoogle AdwordsEvent MarketingCrmGoogle AnalyticsWebsite ManagementContent MarketingProject ManagementMarket AnalysisEmail MarketingCopywritingDigital StrategyUser Experience TestingEvent PlanningSocial MediaMulti-Media Marketing CampaignsOnline MarketingMarketingDestination Marketing

ABOUT ERICA PARIS

CIM qualified B2C digital marketer, with extensive experience in developing digital marketing strategies and executing multi-channel marketing plans in the technology, travel and retail sectors. More specifically, 15 years of marketing experience, managing budgets, projects, partners, agencies as well as internal resources. Results-driven and analytical, adopting and promoting a data led, agile, customer centric, ‘test and learn’ approach. Comfortable working with cross-functional and remote teams in fast-paced international matrix organisations. Strong track record of devising and implementing process improvement and organisational change.

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