Erica Soto-Johnson

About Erica Soto-Johnson

About Me:My career spans almost two decades in entertainment as a creative project manager and editorial curator across Fortune 500 brands. My experience includes copywriting and project management for high-profile awards shows, video streamers, telecommunications companies and major toy brands. As a Senior Copywriter:I concept, create and finalize copy for a variety of products, such as names for products, projects, headlines, collections, toy names, ad copy and other items as needed. I work with art designers to convert the marketing brief into visual art and copy that informs and delights. I also speak directly to consumers to distill information and make it easy to digest, to convert sales and to tell the story of a product. As a Creative Project Manager I oversee a large volume of product or deliverables in different stages of completion, troubleshoot issues, liaise with cross-functional teams and see the process to completion. I also collaborate on roll-out strategies on various platforms and work with teams in best practices and possible delays or challenges. As a Content Curator:I write bold headlines, match video with copy, publish, QC and troubleshoot content on various platforms, as well as suggest ways to make the process more efficient and seamless. I also work in proprietary and third-party DAM systems to ingest and share assets, as well as troubleshoot workflow issues.‍ Clients: Mattel, Netflix, Hulu, Yahoo, Sony, Disney and HBO Skills:Copywriting, Editing and NamingArt DirectionProject ManagementBrand, Communication & Style Guides Brand Strategy & Visual Identity Video and Audio Asset ManagementDigital Operations and WorkflowCMS and Product Management, PIM (Product Information Management)Video Streaming Content & PartnershipsMicrosoft Office, Google SuiteAdobe Creative SuiteTrello, Workfront, Sharepoint, JIRASlack, Webex, Zoom, Teams

Experience

1. Copywriter

   Creative Circle

   Apr 2025 — Present · Dallas, TX, US

   Copywriter for Jewelers Mutual Personal Lines and Strategic Partnership verticals-First writer for paid social media for the Jewelers Mutual brand-Pitching ideas for new campaigns to creative director and marketing partners-Writing copy for email, social, internal A/B testing, and other projects as needed-Writing banner ads, native ads, and custom carousel copy-Liasing with project manager and creative director to clarify details on creative brief-Work with internal marketing partners to refine messaging after initial draft-Routing copy in Workfront to marketing and legal team and updating based on feedback-Researching insurance companies and partners we work with for copy-Creating narratives and stories that work for our partners and agents to send to their client base-Create copy for internal A/B advertisement testing on Meta and Tiktok-Edit previously used documents and copy, and present new copy options-Brainstorm and pitch ideas for campaigns on social media accounts

Education

• Boston University

  Bachelor in Communication, Communication and Media Studies

• School of Visual Arts

  Portfolio Certificate, Advertising

• Claremont Graduate University

  Master of Fine Arts - MFA, Fine/Studio Arts, General

Skills

• Tv Writing
• Screenwriting
• Television Programming
• Final Cut Pro
• Editing
• Television
• Photoshop
• Video
• Entertainment
• Research
• Budgets
• Spanish
• Customer Service
• Video Production
• Media Relations
• Microsoft Office
• Human Resources
• Photography
• Broadcast
• Video Editing
• Lotus Notes
• Web Site Production
• Ftp
• Aspera
• Metadata Management
• Asset Management
• Journalism
• Invoice Processing
• Film
• Event Planning
• Post Production
• Business Development
• Digital Marketing
• Cold Calling
• Digital Publishing
• Online Publishing
• Microsoft Excel
• Mobile Applications
• Digital Media
• Social Media