Erica Perez
Social Media & Trade Marketing Manager
- Role
- Social Media & Trade Marketing Manager at PRYM
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Erica Perez
Trade Marketing & Social Media Manager Consumer Engagement Strategist Retail Customers #1 FanI\'m a knitty-gritty marketing leader with a passion for crafting campaigns that connect, convert, and build community- currently within the sewing, textile, and DIY spaces. With experience across trade marketing, digital strategy, and social media, I love to help brands show up meaningfully for both consumers and retail partners.Through launching national email campaigns, developing retail promotional content, managing sponsorships and influencer programs, or supporting independent businesses with programming, I bring creativity and precision to every project. I thrive in chaos, and I’m known for turning insights into impact, confidently adapting through change, and collaborating across teams to drive business.Always open to connecting with fellow marketers, makers, and brand builders. Let’s chat!
Experience
Social Media & Trade Marketing Manager
Oct 2023 — Present · Greenville, SC, US
o Manage all social media platforms and develop social media strategy through content creation and community building as voice of brand; Analyze metrics and report on engagement, trends and optimization; 40%+ average growth rate on multiple accountso Oversee planning, budgeting, and execution of trade and consumer shows while collaborating with sales and ecommerce teams; consistent growth in sales, industry contacts, and brand awarenesso Create trade marketing materials and merchandising solutions in collaboration with sales, operations and product development teams for wholesale accounts from independent to global levels; serve as main marketing contact for external collaborations in customer centric organizationo Manage creative design of B2B online sales portal and email marketing campaigns- Analytics includedretrospectively
Education
Clemson University
Master's degree, Business Administration and Management, General
2020 — 2021
University of Houston
Bachelor's degree, Media Production
2017 — 2018
Lake Travis High School
High School Diploma, General Studies
2011 — 2014
The University of Texas at San Antonio
Communication and Media Studies
2014 — 2016
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