Eric Anest
Senior Vice President, Marketing & Communications @Salas O'Brien
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WORK HISTORY
Senior Vice President, Marketing & Communications @Salas O'Brien
I lead firmwide marketing, corporate communications, and executive communications for Salas O’Brien, a rapidly scaling engineering and technical services firm operating across North America. As the senior-most marketing and communications leader, I build the strategy, structure, and operating model required to support sustained growth.My work aligns market positioning, brand evolution, leadership communications, and merger integration to strengthen enterprise value and ensure consistency across the organization.Key contributions include:• Scaling the firm’s marketing and communications function to support growth from 300 to employees• Building and developing a high-performing marketing and communications organization designed for impact beyond any one individual• Leading brand and communications integration across 50+ mergers, strengthening consistency and alignment during rapid change• Developing and evolving scalable messaging frameworks, playbooks, and governance models to drive consistent execution across markets and merged firms• Implementing and optimizing marketing systems and performance dashboards to strengthen prioritization, accountability, and measurable ROI• Strengthening alignment between marketing, business development, and operations to improve client engagement, pursuit strategy, and market visibility
EDUCATION
Drexel University's LeBow College of Business
MBA
Bob Jones University
Bachelor of Arts - BA, Publishing
Georgetown University
Certificate, Political Journalism
SKILLS
ABOUT ERIC ANEST
I’m a senior marketing and communications executive leading enterprise brand, market strategy, and executive communications in a high-growth engineering and professional services environment.At Salas O’Brien, I’ve supported a decade of rapid expansion, scaling marketing and communications to support growth from 300 to employees and leading brand and communications integration across 50+ mergers. My focus is building the structure, systems, and messaging discipline required to unify an organization at scale and create enterprise value.A key driver of that success has been building the right team. I’ve recruited, developed, and structured marketing and communications talent to scale with the business. This has involved creating clear roles, advocating for resources, and building an operating model that enables teams to deliver consistent results across markets and mergers.Areas of focus include:• Enterprise brand strategy & market positioning• Market strategy & messaging• M&A integration & change communications• Executive & leadership communications• Marketing organization design, governance, & playbooks• Performance metrics, insights & ROI disciplineI thrive at the intersection of strategy and execution and believe marketing and communications should operate as enterprise growth platforms that drive alignment, differentiation, and long-term value.
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