Erica M.
insight hunter, strategist, thinker
- Role
- Product Development Manager at Amica Insurance
- Location
- Providence County, RI, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Erica M.
Specialties: consumer insights, brand perception, experience design, usability and…
Experience
Product Development Manager
May 2025 — Present · Lincoln, RI, US
Education
Bryant University
MBA, Business Administration and Management, General
2011 — 2012
Northeastern University
B.S., Business Administration, Marketing
2006 — 2011
Skills
- Customer Service
- Consumer Insight
- Market Research
- Advertising
- Editing
- Focus Groups
- Recruiting
- Brand Development
- Netnography
- Consumer Behaviour
- Social Media Marketing
- Microsoft Excel
- Online Research
- Research
- Brand Management
- User Experience
- Research Project Management
- Marketing Strategy
- Marketing Communications
- Survey Design
- Copywriting
- Human Resources
- Open Innovation
- Brand Equity
- Copy Editing
- Marketing
- Integrated Marketing
- Organizational Development
- Employer Branding
- Social Networking
- Google Analytics
- Leadership
- Analysis
- Crowdsourcing
- Social Media
- Experience Design
- Qualitative Research
- Customer Experience
- Project Management
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