Erica McDonald

Account Manager @POD Marketing Inc.

Calgary, AB, CA

I manage a diverse portfolio of clients, delivering personalized marketing strategies and hands-on support to drive growth, retention, and long-term success. Key Responsibilities- Serve as the primary point of contact for clients, building strong, trust-based relationships- Develop and execute quarterly, goal-driven marketing strategies (SEO, PPC, email, and social media)- Drive portfolio growth by identifying growth opportunities and ensuring client satisfaction- Resolve client challenges quickly and effectively- Collaborate across teams to deliver cohesive, high-impact campaigns- Track key sales and account metrics, reporting performance and insights to leadership- Oversee account financials, including budgeting and invoicing- Support CRM management and optimization (SalesForce)

Sivananda Yoga (Madurai, India)

Certified Yoga Instructor

The University of Western Ontario

French Language Studies with the J'Explore Programme

McGill University

Bachelor of Arts (B.A.)

Mount Royal University

Extension Certificate